This Graphic Standards guide was designed as a way to showcase the Kētŏs brand in ways that are both correctly & incorrectly used.
My logo was comprised of a number 7, an exclamation point, and a lowercase k, each letterpressed and digitized.
The final logo, shown in black and in color. The logo is meant to have the appearance of an abstracted whale. Kētŏs (Ceto) was the Greek goddess of the dangers of the sea and, more specifically, of sea-monsters, whales, and large sharks.
Graphic Standards Guide spreads. Includes repeating, frantic whale pattern and disorganized type.
Poster showcasing human interaction with a whale and sealife captivity's negative connotation.
